Author: Jade Alexander (Actor
Article Title: Preparing Your Crowdfunding Campaign
Article Date: September 2013
Mini Biog: Jade Alexander is an actor and producer
who works in London. She is a proud fan of sci-fi films and
loves to work on genre projects where she can use her martial
arts skills. She has three feature films coming out later this
year (2013): Breaking Down, a US horror film where she plays
college student Lucinda, Death Machine in which she plays Senia,
a seductive saboteur from the future, directed by Neil Johnson
(Alien Armageddon), Sparks & Embers, a rom-com where she
stars alongside Kris Marshall. Her latest project, A
Perfect Soldier is currently in pre-production.
Your Crowdfunding Campaign
After going through all the research and craziness
of putting on my own crowdfunding projects, I wanted to give
back all the information I found out, and hopefully save other
people some of the pain and confusion with putting your project
I also wanted to write a quick article on something
that a lot of articles out there don't focus on. THE PREP. Most
people think 'money' and after that think 'spread the word'
but in order to get started and actually have a successful campaign
we've discovered its more about the prep work you do and how
much you anticipate the needs and wants of your audience.
So below is a small cheat sheet or check list
to make sure you have got everything you need and you wont panic
2 days in when you realise you forgot your website, didnt send
out any emails and dont have any graphics to go with your campaign.
We take a quick look at how hard it is to Crowdfunding
and a couple of do's and dont's...
CHEAT SHEET - Prepping
For Your Campaign
Getting your campaign together is about planning,
just like preproduction for a film, you need to make sure that
everything is ready to be seeded once you go live. From the
images, logos, to the rewards, website, social media and of
course the crowdfunding video.
The preparation cannot be underestimated - trust
me. Just like a really great marketing campaign, your crowdfunding
campaign needs to be planned and prepared, because you will
find all sorts of last minute things cropping up! Trust me!
In preparing here are the main things you need
to get sorted:
To begin the Crowdfunding you should gather a
good core team behind you made up of:
- essential for creating cool pictures, images, storyboards
and stuff you can seed online on social media.
CAMERAMAN / EDITOR
- to shoot your video and any follow ups.
DIRECTOR - to help
refine the vision for the project, they can also help direct
your crowd funding video and rally members of the crew.
THE NAME - a named
cast or crew member will really give your video a boost, and
get it to fans outside of your network.
SOCIAL MEDIA TEAM
- you'll need help tweeting, face booking and all that. Rope
in your production team, or get a dedicated person to post.
For A Perfect Soldier we have our production team doing the
bulk of social media each day, then the other members of the
project help out when they can.
MENTOR / ADVISOR
- someone you trust who can give good advice and feedback. Someone
like my Exec Producer Christine Hartland who has worked on many
films and campaigns before
LITTLE BLACK BOOK
- your list of contacts who you can hit up for favours, quotes,
ideas, money and more.
and of course YOU!
- try not to spread yourself too thin by taking on too much,
if you make sure you have most of the team above you should
be able to supervise and not get too crazy and stressed!
Before you start anything work out who your film will appeal
to, who will want to watch it?
For example my film A Perfect Soldier is a sci-fi
political drama with humanist themes. Therefore my crowdfunding
campaign will target these groups: